MOC - Persuasive AI

Related Work:

• Persuasion
• Persuasive Technology
• Artificial Intelligence

Frameworks

Design

Persuasion in Product Design

• Persuasion in Product Design

An article by Ux&You, so it’s all about design. There is one interesting figure, yet the source can’t be found.

Applications

Marketing

• Understanding Persuasion In Marketing
• Persuasion Theory Unit 10 – Persuasion in Business and Marketing

Ethical Concerns

Manipulation

The “AI Manipulation Problem” is urgent and not being addressed

• Link

In other words, we will allow AI agents to influence our thoughts and guide our behaviors. When used for good, this could be an amazing form of empowerment, but when abused it could easily become the ultimate tool of persuasion.

Misinformation

• AI succeeds in combatting conspiracy theories
  • The team has developed a website where visitors can try out the software

Evaluation

Persuade Me if You Can: A Framework for Evaluating Persuasion Effectiveness and Susceptibility Among Large Language Models

Articles

Talks around this paper…

AI’s new power of persuasion: it can change your mind

A new EPFL study has demonstrated the persuasive power of Large Language Models, finding that participants debating GPT-4 with access to their personal information were far more likely to change their opinion compared to those who debated humans.

The models have learnt through online patterns that a certain way of making an argument is more likely to lead to a persuasive outcome. They have read many millions of Reddit, Twitter and Facebook threads, and been trained on books and papers from psychology about persuasion. It’s unclear exactly how a model leverages all this information but West believes this is a key direction for future research.

AI Is Becoming More Persuasive Than Humans

Key points

• A new study reported that AI could be more persuasive than human persuaders.
• A Large Language Model with access to demographic data successfully used that data to personalize messaging.
• This model was statistically more persuasive than humans when discussing a number of topics.
• Real-world examples of succesful personalizing of messages abound.

And this:

https://www.nature.com/articles/s41598-024-53755-0

AI’s Superhuman Persuasion

Key points Sam Altman warns of AI’s “superhuman persuasion” before general intelligence. Ethical risks include manipulation in politics and consumer choices. Technological hurdles focus on AI’s emotional and contextual understanding. Early signs appear in AI’s influence on self-representation, like the AI selfie.

AI’s Powers of Political Persuasion

Research Agenda

• Data modalities, look at figure from paper.
  • unimodal vs. multimodal models