Persuasion

Theories

• 12.1 Theories of Persuasion
• Theories of Persuasion (by Amanda Williams)
• Lesson 10: Theories of attitude and behavior change

Aristotle’s Modes of Persuasion

Ethos, Pathos, and Logos

Elaboration Likelihood Model

• ELM

Social Judgment Theory

• Social Judgment Theory

Cognitive Dissonance Theory

• Cognitive Dissonance Theory

Heuristic-Systematic Model

• Heuristic-Systematic Model

Cialdini’s 7 Principles of Persuasion

• Cialdini’s Principles

Communication Studies

• Introductory Guide to Persuasion in Communication Studies
• 17.5 Theories of Persuasive Communication

Resources

• Wiki
• Persuasion Psychology: What It Is and How It Works
• Public Relations Theory

Persuasion in Chatbot Design

Some ideas are from this workshop.

Design Principles

Paper about DSR research Research Perspectives: The Anatomy of a Design Principle